The beauty of contrast, the brilliance of colors
The beauty of contrast meets the brilliance of colors with Sony unique technologies and QD-OLED. Deep blacks and vibrant hues come together, filling the screen with lifelike detail that brings every scene to life with stunning clarity.
Over 8 million self-lit pixels, intense brightness and contrast
The pinnacle of precision. Our QD-OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colors.
Every scene brighter with brilliant color and contrast
More color and contrast in highlights. With a high luminance panel (1) and temperature sensor (2), this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.
Billions of colors, vivid and real
With XR Triluminos Max™, experience billions of vivid, lifelike colors powered by millions of self-illuminating pixels. From deep shades to brilliant hues, enjoy extended color volume and true-to-life textures, even in the brightest scenes.
Crystal clear pictures. With AI technology.
Rediscover detail. XR Clear Image uses a custom database to intelligently convert your favorites to near 4K. Noise is minimized through zone division and dynamic frame analysis for sharper, more refined images.
Even fast-moving action stays clear and blur-free
All the action, free of blur and judder. XR OLED Motion detects and analyzes visual elements on successive frames, then creates and inserts extra frames between the originals for smoother scenes.
Unmatched realism with XR Processor™ and AI technology
Powered for precision. Our XR Processor features an AI scene recognition system that detects and analyzes data with flawless accuracy, then optimizes the picture for ultimate realism.
Beautiful colors. Any angle.
Watching TV from the sides is truly satisfying. Our QD-OLED panel keeps luminance constant for consistent colors across all viewing angles.
Less glare. Less reflection. That's immersion.
Our QD-OLED panel reduces the effects of glare and reflection from daylight and room light so you can see images clearly in even dark scenes.
From the studio to your screen
Dive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator's vision with Studio Calibrated modes developed through collaboration with Sony and the world's top streaming services.
Bring the cinematic experience home, enjoy movies included with BRAVIA
A huge number of movies are waiting for you. With BRAVIA technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.
SONY PICTURES CORE™ brings the cinematic experience home
This is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.
Watch Netflix in studio quality, automatically optimized
See Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.