Sony K65XR90 Smart LED-LCD TV - BRAVIA 9 K 65XR90 64.5" 2024 4K UHDTV High Dynamic Range (HDR) Dark Silver HDR10, HLG, Dolby Vision Quantum Dot Mini LED Backlight Apple HomeKit, Alexa, Google Assistant Supported Netflix, Prime Video, AirPlay, Disn

Unparalleled brightness, incomparably beautiful colors

Step into a new realm of realism. Unlike other TVs, our expanded color volume keeps images vivid and saturated even at high luminance levels, so you see pictures just as the creators intended.

As bright as nature, dazzling and vibrant worlds

Imagine a brilliantly sunlit, snow-covered mountain landscape. With higher luminance than ever, this supremely bright TV can faithfully reproduce natural scenes in absolute detail, even in the brightest daylight.

Definitive contrast

Experience a new era in contrast. With a unique local dimming algorithm, XR Backlight Master Drive precisely controls thousands of Mini LEDs for truly authentic contrast.

Over a billion vivid, real-world colors

See the world's colors with all the vibrance of real life. Our XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.

Unmatched realism with XR Processor™ and AI technology

Powered for precision. Our XR Processor features an AI scene recognition system that now detects and analyzes with even greater accuracy, optimizing the picture for deeper realism. With improved detection, every scene is finely tuned for a more lifelike viewing experience.

Crystal clear pictures. With AI technology.

Rediscover detail. XR Clear Image intelligently upscales your favorites to near-4K, adjusting processing based on the original content's quality. This ensures natural textures and details shine through, while dynamic frame analysis and zone division minimize noise.

Even fast-moving action stays smooth, bright and clear

Forget about blur. XR Motion Clarity™ analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion so you see clear, bright images, however fast the action.

Beautiful colors. Any angle. Any environment.

Every where's the best seat. With X-Anti Reflection™, pictures are clearer with less reflection and glare. X-Wide Angle™ keeps pictures looking as beautiful from the sides as they do from the center.

Our most cinematic sound. World's first TV with Beam Tweeter.

Immerse yourself in expansive cinema-like sound. With the world's first upward-facing Beam Tweeter in a TV and two frame tweeters, you'll hear sound from the screen, just like you do at the cinema.

Theater-like surround, pictures and sound in harmony

Feel like you're in the cinema. Acoustic Multi-Audio+™ with the Beam Tweeter at the top and Frame Tweeter at the sides delivers cinematic surround sound. Every sound comes from exactly the right place.

Unprecedented overhead surround sound with Beam Tweeter

Sound without boundaries. Our Beam Tweeter projects sound upwards, reflecting it off the ceiling so aerial effects truly appear to come from overhead. Also, our Frame Tweeter vibrates the frame, projecting immersive sound forwards.

Crystal clear voice. Precise dialogue.

No more muffled voices. Our new Voice Zoom 3™ recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home therater products too.